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The SEO process
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The SEO Process
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Step 1. Keyword analysis
Knowing which words and phrases people use to search for your services is an essential
part of any well-executed search engine optimization (SEO) campaign. Our keyword
analysis program takes the guesswork out of determining which words and phrases
you should be targeting, identifying the best keywords to target in order to bring
potential customers to your web site.
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 Step 2. Competitive analysis
The competitive analysis phase of EveryContractor’s search engine optimization process
will help you size up your competition. After identifying the most effective keywords
for your site, we will prepare a comprehensive competitive analysis and baseline
reports showing you exactly where you stand relative to your competitors for specific
keywords.
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This phase of the SEO process gives us the data we need to help you outperform your
competitors.
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Step 3. Content enhancement
Once effective keywords are selected and a strategy is created for outperforming
competitors, we will conduct the content enhancement phase of the search engine
optimization process.
Content enhancement involves the modification of the words and images on your web
site. During this phase of the SEO process, we will make recommendations to change
the placement of existing content, add new content, or even remove existing content
in certain circumstances.
Since the end goal of the SEO process is to achieve prominent placement for the
right keywords, we will need to ensure that the appropriate keywords are incorporated
into your site in an appropriate manner. Simply including these keywords into your
content is not enough – the keywords need to be placed in your site in a manner
that the search engines will “read” and that will push your site up, up, up in the
rankings. There is a science and a bit of an art to this, and EveryContractor’s
expertise will make a difference in your site’s placement, and ultimately your bottom
line.
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Step 4. Code enhancement
Regardless of how complex search engines seem, they are not yet complex enough to
read all content that web browsers display. While flash, Java script, DHTML, and
framing technologies may look great to the end user, they can stop a search engine
spider dead in its tracks and prohibit your site from being “crawled” effectively.
Even if your site has been programmed in pure, easy-to-read HTML, you may not be
presenting the search engine spiders with optimal information. Search engines rely
on specific code to determine the content within a web page.
Database-driven websites present yet another obstacle for search engine spiders.
Without proper search engine optimization, much of your site may be unreadable to
search engines. This can have a significant impact on your site’s ability to draw
search engine traffic.
Our programmers have years of experience and will make your code work with your
content, rather than against it.
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Step 5. Link enhancement
Once the content within your site includes the best keywords in all the right places,
and search engine spiders can effectively navigate your site, the search engines
will attempt to determine the relative importance of your site. Your site may contain
information about a subject, but how qualified is your site to talk about it?
Relevancy-based search engines use linking to determine the relative credibility
of one site versus another with respect to subject matter. You may have heard the
terms "Link Popularity" and "Page Rank." These terms refer to the existence of external
links from sites that link to yours. These links can have a substantial impact on
your ability to achieve and maintain prominent positioning.
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Step 6. Code implementation
Once the content, code, and link enhancement processes have been completed, the
next step in the search engine optimization process is implementation.
We can implement search engine optimization by preparing a deliverable that contains
a hard copy document and a custom CD with all the code you need to make changes.
This process enables your web team to simply paste the optimized code from the CD
into your current pages.
Depending on level of access, we can also implement search engine optimization by
accessing your web servers and uploading the coded pages. If you host your site
with EveryContractor.com, we will already have the access we need to optimize your
site.
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Step 7. Web page submission
The final and critical step in the search engine optimization process is to make
sure that each of the newly optimized pages is included in the indexes of all the
relevant search engines. We look forward to adding your new and improved pages to
the search engines, bringing new customers your way.
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NEXT: The EveryContractor Advantage
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