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Everycontractor.com  > >  Expert Articles  > >    > >  The Basis of Color Psychology
 
 
 
The Basis of Color Psychology
 
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May 21th, 2007
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p>                As an Interior Designer working with clients to font color="#ff6600">“color” /font> their environments, I have seen how color selection is often a journey of self discovery. I am asked to select interior colors which will work with existing fabrics and furniture, and to create color schemes for builders and architects. While many of us adore color, others are afraid of or trivialize color’s significance in our lives. Understanding the role color plays is important, because color not only enhances life, but is life. As the visible spectrum of light, color is an integral element of our world, in the natural and the architectural environment. It is not just decoration, but is a means of communication and information, and influences the statement of our man-made spaces. Color has psychological and physiological influences, and dictates a meaningful approach to its use. br />                 To illustrate this concept, try this exercise: look outside and slowly remove color from the elements you see. Turn the cerulean blue sky to a mid-tone grey, and, the rich grass to a darker grey. Paint everything grey: the flowers, the cars on your street, the trees, and the birds. Now imagine walking within this landscape and try to tap into your gut-level emotional response. The adjectives frigid, stark, isolating come to my mind. Now in your mind’s eye restore each element to its original color and, again, sense your emotional response. br />                 Color, as sensory information, is integral to human behavior and part of our conscious, subconscious, and unconscious. We can not ignore its affect on our emotions, thoughts, and behavior, and even our language. This is illustrated by the use of expressions such as “I’m feeling in the pink”, “She was green with envy”, “I’m feeling blue today”, or “I was so angry, I saw white”. Color and emotions, intricately connected, are part of our collective unconscious inherited from our pre- human, human, and animal ancestors, and upon which we depended for our primal survival. br />                 A human being is not born a“blank slate”. He brings with him his primal responses and memories. Color researchers have shown that color is a visual language hared by all human beings and elicits universal innate mood reactions. It is documented that 81% of us, regardless of age, nationality, or culture, have similar color associations to emotional and conceptual responses. These associations are: font color="#ff0000">red/pink = love and passion, anger and life (blood is our life force) /font>, font color="#ffff00" style="background-color: rgb(192, 192, 192);">yellow = happiness /font>, font color="#ff6600">orange = extreme joviality, life /font> and font color="#339966">healing = green /font>, peace and font color="#3366ff">tranquility = blue and blue/green, /font> font color="#800080">purple = royalty /font>, font color="#808080">black/grey = danger, death, and hatred /font>, whereas font color="#ffffff" style="background-color: rgb(192, 192, 192);">white references cleanliness and virtue /font>. We can not ignore color’s impact on our physiology, our emotional state, and our perceptions of time and space. In reality, only the purest and most highly saturated blues, yellows, and reds (primary colors) will create extreme biological effects on a neurological and hormonal level, resulting in anger, aggression or depression. Mid tones and pastels have more associative effects, known as the psychosomatics of color psychology, referring to our primitive associatio
 
 
Posted: 5/21/2007 8:34:13 AM by Brenda Weiss | with 0 Comments Filed under: .

        
 
 
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